Revival of a Dying Craft
Pracheen was born from a mission to revive India's only UNESCO Intangible Cultural Heritage listed metal craft - the Thathera tradition of Jandiala Guru, Punjab. For centuries, Thathera artisans have been shaping copper, brass, and bronze into vessels of extraordinary beauty and function.
As modern manufacturing threatened to erase this ancient art, we stepped in to bridge the gap - connecting master craftsmen directly with conscious consumers who value heritage, quality, and wellness.
